A Tropa Produções is an independent company which aims to produce and promote local artists from Três Rios and Paraíba do Sul (cities from Rio de Janeiro, Brazil), who do not have enough incentive or opportunities. They will promote the local artists by creating audiovisual strategies, cultural events, and social media marketing.
BRIEF
Create a professional, bold and young visual identity for the brand.
MOODBOARD / INSPIRATION
COLOUR SWATCHES
TYPOGRAPHY PAIRING
BRAND PATTERNS
I experimented with the original logo shapes which includes a triangle, a circle, and the letter T of the brand name, giving the brand a nice organic and bold flow.
These drawings can be applied to their images used for social media promotion and templates.
SOCIAL MEDIA TEMPLATE
MERCHANDISING
